Mobilicity – Now That’s Not Smart
Although the government keeps praising the recent Rogers-Mobilicity deal as a big WIN for Canadians, most of the Mobilicity customers would view it otherwise. There is a lot of talk about the “Spectrum” swap to make Wind Mobile nation’s fourth carrier to compete with the big three brothers. But for those 150,000 Mobilicity customers it’s a deal to gobble them up by the same giant they wanted to get rid of in the first place.
The drive behind Rogers buying Mobilicity is not because Rogers’ interest in Mobilicity’s existing clients, but because of the spectrum it can gets hands on. Regardless what the government says, it does not take a rocket scientist to understand that this deal means more control in Rogers’ hand and less competition.
If you need an example of what happens to those great monthly affordable plans after a big company buying a small competitor, you don’t need to look further than Telus buying Public Mobile. The affordable plans Public Mobile used to offer are all gone since the takeover and the same thing is bound to happen with Mobilicity very shortly.
When Mobilicity customers signed up with this small player offering affordable plans (although with a terrible signal), their main intention was to escape from a big brother and save some money. Some of the customers could not even afford to have a plan with a big brother and they had some relief subscribing to a new company which is not a part of the big brothers that have been monopolizing and terrorizing Canadian mobile markets ever since.
So what now? These unfortunate and stranded 150,000 subscribers are back to where they started and will be eaten alive by the same giant they were running away from. The only option that seems to remain open now is to run – again.
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