Mobilicity’s New Unlimited Plans: More Bad News For The Big Three As They Are Losing Their Already Fragile Grip
After manipulating Canadian cell phone consumers with their overpriced plans and inhumane 3 year contracts for a long time, it looks like the big three phone companies are finally losing their tight-grip on the Canadian mobile market. With the arrival of a third new Phone Company, the big three have more than enough to worry about while trying to hold onto existing clients. Signing up new customers onto 3 year contracts will be much tougher to do now.
Mobilicity Offers Simple, Unlimited Plans
All Mobilicity plans are contract free, unlimited, include caller ID, and offer Mobilicity to Mobilicity calling. There are six simple plans:
Also, Mobilicity offers Unlimited Internet access and add-on bundles. Let’s go over these as well:
Unlimited Internet Data Stick Plan
To capture Canada’s multi-ethnic communities, Mobilicity has launched two wireless long-distance add-on bundles offering unlimited calling to some Asian countries. This is the first time I’ve seen this type of bundle in Canada. Let’s have a quick look:
Mobilicity – Need to Know
Before I go into my take on Mobilicity, let’s look at what you need to know:
Just like Wind Mobile, Mobilicity allows you to buy just a SIM card (without a phone) and use it with your current (unlocked) handset. Mobilicity operates on the AWS band (1700 Mhz/BandIV), and a majority of phones available in North America (like the iPhone) are not compatible with this band. However, a lot of new phones (including Google’s Nexus One) do support this band. Mobilicity will verify if your current handset is compatible with their service.
All Mobilicity plans look pretty good. Their $65 plan offering unlimited Data, unlimited Canada/US calling, and global text seems too good to be true; especially for those of us who have been subjected to overpaying for big 3 plans that give us almost nothing. Mobilicity’s Unlimited Internet Data Stick Plan is also a huge blow to the big 3. Furthermore, it’s $15 a month cheaper than Wind Mobile. Currently, I subscribe to Wind Mobile’s Unlimited Data Plan for $55 a month and I am considering switching to Mobilicity’s $40 a month plan (I will be losing $150 which I paid to buy the Wind Data stick and it will cost me another $100 to buy the Mobilicity Data Stick).
Some Mobilicity Facts
Mobilicity’s 3.5G AWS network built and managed by Ericsson, the Swedish network company that took over Nortel’s wireless business last year.
Billing, ordering, customer care and operational support systems provided by international telecom support company Amdocs.
Mobilicity used to be called Dave Wireless (Data & Audio Visual Enterprises Wireless Inc.) Mobilicity is backed by Canadian private investment firm Obelysk and global private investment firm Quadrangle Capital Partners.
Public Mobile Website